2016 / 22nd Awards winners


AIMIA and the digital industry celebrated the outstanding achievements and work produced in 2015 at the AMY Awards at the Ivy Ballroom in Sydney on Friday 15 July 2016.

Throughout the course of the evening, AIMIA presented 27 AMY winners awards from 123 category finalists and recognised different levels of achievement by announcing 11 highly commended awards.

A full list of winners is set out below:

 

Grand Prix

  • Winner: R/GA Sydney | PWC Closed Loop
  •  

    Hall of Fame

  • Winner: John Butterworth
  •  

    Best Digital Advertising or Communication

    Automotive

    • Highly commended: VML Australia | Campaign/product: Sonata Power Plays

    Cultural or Lifestyle

    • Highly commended: Reactive | Campaign/product: People Behind the Pixels

    Entertainment and Media

    • Winner: Southern Cross Austereo | Campaign/product: Virgin R U OK? Day

    Financial Services

    • Winner: Apparent | Campaign/product: AMP Capital Black Sky Thinking

    Government and Not-for-Profit

    • Winner: Frank Digital | Campaign/product: What's On' Sydney

    Healthcare and Pharmaceuticals

    • Winner: Affinity | Campaign/product: Suffering in Silence

    Learning and Education

    • Winner: BCM | Campaign/product: QUT - 15 Megapixels of Fame
    • Highly commended: BCM | Campaign/product: QUT - Global Goggles

    Retail and Consumer Goods

    • Winner: R/GA Sydney | Campaign/product: PWC Closed Loop
    • Highly commended: Companyname | Campaign/product: name

    Tourism or Travel

    • Highly commended: WiTH Collective | Campaign/product: Qantas Points Destination

     

    Best Student Entry

    • Winner: Flying Farm | Campaign/product: Flying Farm

     

    Best use of Smartphone or Tablet Device

    Automotive

    • Winner: Liquid Interactive | Campaign/product: Isuzu UTE Australia

    Cultural or Lifestyle

    • Winner: realestate.com.au | Campaign/product: Australia Lives Here

    Entertainment and Media

    • Winner: Southern Cross Austereo | Campaign/product: RADIOAPP

    Government and Not-for-Profit

    • Winner: Deepend | Campaign/product: Royal Children's Hospital "The Ed" App

    Learning and Education

    • Winner: Australian Broadcasting Corporation | Campaign/product: Gallipoli the first day, Centenary Edition
    • Highly commended: Millipede/Education Services Australia | Campaign/product: The Polyglots - Early Learning Languages Australia (ELLA)

    Retail and Consumer Goods

    • Highly commended: InMobi | Campaign/product: Steinlager - William Trubridge

    Tourism or Travel

    • Winner: InMobi | Campaign/product: Emirates - Business Class

     

    Best use of Social Media or Content

    Cultural or Lifestyle

    • Winner: Domain Group | Campaign/product: Domain Facebook - Avalon Now

    Entertainment and Media

    • Winner: R/GA Sydney | Campaign/product: Crash the ARIAs
    • Highly commended: Cypha Interactive | Campaign/product: NRL 'Make Your Call' Finals Campaign

    Financial Services

    • Winner: R/GA Sydney | Campaign/product: Rally for Good

    Learning and Education

    • Winner: Hardhat | Campaign/product: Deakin Mood Machine

    Retail and Consumer Goods

    • Winner: Atomic 212 Group | Campaign/product: Lucy the Robot

    Tourism or Travel

    • Highly commended: Destination NSW | Campaign/product: Vivid Sydney 2015 Social Media Channel

     

    Best Website or Online Service

    Automotive

    • Winner: Liquid Interactive | Campaign/product: Isuzu UTE Australia

    Cultural or Lifestyle

    • Winner: SBS Australia | Campaign/product: The Boat
    • Highly commended: WiTH Collective | Campaign/product: Qantas Points Destination

    Entertainment and Media

    • Winner: Deepend | Campaign/product: ARN

    Financial Services

    • Winner: Guerilla | Campaign/product: Heritage Bank Calculators

    Government and Not-for-Profit

    • Winner: Liquid Interactive | Campaign/product: MindMatters
    • Highly commended: Frank Digital | Campaign/product: What's On' Sydney

    Healthcare and Pharmaceuticals

    • Winner: Deepend | Campaign/product: enableme

    Learning and Education

    • Winner: Liquid Interactive | Campaign/product: MindMatters

    Retail and Consumer Goods

    • Winner: WiTH Collective | Campaign/product: Qantas Points Destination

    Tourism or Travel

    • Winner: DT | Campaign/product: Tourism Australia - Chase The Sun
    • Highly commended: Lemonade | Campaign/product: BIG4 Holiday Parks website