AMY Awards 2017 Case Studies

Winners

 

Movember 'Suicide Notes Talk Too Late'

Best Social or Content Led Marketing Campaign- Health & Wellbeing

In Australia, twice as many people kill themselves compared to the number of people killed in road accidents annually. And too often the first time anyone finds out something was wrong, is by reading a suicide note. Movember Foundation challenged us to address this issue with a brief aiming to prevent male suicide.
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My Grandmother's Lingo

Best Website - Lifestyle, Entertainment & Media and Best Digitally Led Marketing Campaign - Lifestyle, Entertainment & Media

My Grandmother’s Lingo is an innovative online interactive documentary that uses voice-activated technology, animation and music to tell the story of a young Aboriginal woman from the remote North East Arnhem Land community of Ngukurr – Angelina Joshua.
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Sound Storm iPad App

Grand Prix and Best Smartphone or Tablet Application - Health & Wellbeing

Children suffering Spatial Processing Disorder (SPD) struggle to use auditory cues to selectively focus on sounds coming from one location while suppressing noise distractions around them, such as focusing on a teacher in a noisy classroom. The National Acoustic Laboratory (NAL) engaged Nomad to explore and develop a solution that used auditory algorithms to cure children of SPD while engaging and supporting them through the remediation process.
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Hungerithm

Best Social or Content Led Marketing Campaign - Retail & Consumer Goods and Best Digitally Led Marketing Campaign - Retail & Consumer Goods

Chocolate bars are one of the most frequently promoted categories in food. Shoppers face an onslaught $1 bars or 2 for $3 offers, which has led to over 50% of all convenience store purchases now happening on promotion.
It’s never been more important for SNICKERS to be noticed by an increasingly hard-to-reach target.
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R8 Blink

Best Digitally Led Marketing Campaign - Automotive

The new Audi R8 is the fastest production supercar Audi has ever created, and the pinnacle of the Audi Sport range. It was quite simply one of the most significant model launches ever for the Audi brand.
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Finalists

 

Just Say 'Yes'! - The Optus Perks Challenge Chat Bot

Digital - Retail & Consumer Goods

The Optus Perks loyalty program, like its hundreds of competitors, offers members a bunch of 'perks', ranging from cheap movie tickets, to discounted theme park entry, to pre-sale festival tickets. But these perks have never been conveyed to Optus customers in a way that makes them excited to redeem, or even really see the value in being an Optus Perks member.
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Secret Life of Pets

Social - Lifestyle, Entertainment & Media

With a giant box office target and a release date outside of school holidays, UPI needed to go beyond the traditional kids’ animation audience and establish The Secret Life of Pets as a must see film for Aussie pet lovers of ALL ages.
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NikeWomen Victory Tour

Digital - Lifestyle, Entertainment & Media

Nike wanted to create a digitally-led, motivational journey for women participating in the NikeWomen Victory Tour – Australia’s first women’s only half marathon. The digital experience had to motivate 1,200 women, from beginners to Olympians, to push their limits.
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Grill'd to Perfection

Website - Retail & Consumer Goods

Eager to generate the same buzz around their digital presence as their physical product and in-restaurant customer experience, Grill’d commissioned Evolution 7 to develop a next-generation website alongside an agile, sophisticated platform.
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