Webinar Episode 3: Test Ideas & QA Steps for Maximising Your Win Rate

Optimizely Experimentation Insights Tour

 

Watch James Spittal from Web Marketing ROI & Dan Ross from Optimizely discuss ’Win rate' and 'velocity' as two of the most important key metrics in managing an enterprise conversion rate optimisation programme.

You'll learn:

  • Conversion research + methodology = better test ideas
  • Better test ideas = increased win rate
  • Better QA = better win rate