Resources
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AIMIA Mobile Advertising Guidelines 2009
Published on 10 Jun 2009The AIMIA Mobile Industry Group and Communicator are delighted to announce the launch of the AIMIA Mobile Advertising Guidelines on June 10, 2009.
This is intended to be a living document, growing and changing as the mobile advertising industry grows and matures. -
AIMIA Mobile Traffic Trend Report 2nd release 2009
Published on 31 Mar 2009The 2nd Trend Report reveals that in the period from January 09 to March 09 page views across mobile internet sites within Australia increased by 6%, reflecting a Compound Annual Growth Rate (CAGR) of 26.2% for that 3 month period.
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Australian Mobile Phone Lifestyle Index 2008 (AMPLI)
Published on 01 Aug 2008This report presents the results of the fourth edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during April 2008.
The special topic of this survey was Communities and User-generated Content on the mobile phone. Previous special topics have included 3G Mobile Phone Ownership and Mobile Advertising. -
AIMIA Mobile Traffic Trend Report 2008
Published on 31 Mar 2008The Trend Report reveals that in the period from September 08 to December 08 page views across mobile internet sites within Australia increased by 17.3%, reflecting a Compound Annual Growth Rate (CAGR) of 89.3%.
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Australian Mobile Phone Lifestyle Index 2007 (AMPLI)
Published on 01 Mar 2007This report presents the results of the third edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during November 2006.
The findings provide valuable insights into the background, usage behaviour and preferences of Australian mobile phone users. This information is intended to better inform mobile application developers, content aggregators, content owners, mobile telecommunication companies, handset manufacturers, analysts and other industry partners about the current Australian mobile content market. -
Australian Mobile Phone Lifestyle Index 2006 (AMPLI)
Published on 01 May 2006This report presents the results of the second edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during 2006 by the Mobile Content Industry Development Group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile , m.Net Corporation http://www.mnetcorporation.com, Ideal Interfaces http://www.idealinterfaces.com.au.
The findings provide valuable insights into the background, usage behaviour and preferences of Australian mobile phone users. -
Australian Mobile Phone Lifestyle Index 2005 (AMPLI)
Published on 01 Aug 2005This report presents the results of a collaborative industry research project carried out during 2005 by the Mobile Content Industry Development Group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile, m.Net Corporation http://www.mnetcorporation.com & Ideal Interfaces http://www.idealinterfaces.com.au.
The findings provide valuable insights into the background, usage behaviour and preferences of
Australian mobile phone users. This information is intended to better inform mobile application
developers, content aggregators, content owners, mobile telecommunication companies, handset
manufacturers, analysts and other industry partners about the current Australian mobile content
market.