The AIMIA Mobile Industry Group and Communicator are delighted to announce the launch of the AIMIA Mobile Advertising Guidelines on June 10, 2009.
This is intended to be a living document, growing and changing as the mobile advertising industry grows and matures.

The 2nd Trend Report reveals that in the period from January 09 to March 09 page views across mobile internet sites within Australia increased by 6%, reflecting a Compound Annual Growth Rate (CAGR) of 26.2% for that 3 month period.

This report presents the results of the fourth edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during April 2008.
The special topic of this survey was Communities and User-generated Content on the mobile phone. Previous special topics have included 3G Mobile Phone Ownership and Mobile Advertising.

The Trend Report reveals that in the period from September 08 to December 08 page views across mobile internet sites within Australia increased by 17.3%, reflecting a Compound Annual Growth Rate (CAGR) of 89.3%.

This report presents the results of the third edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during November 2006.
The findings provide valuable insights into the background, usage behaviour and preferences of Australian mobile phone users. This information is intended to better inform mobile application developers, content aggregators, content owners, mobile telecommunication companies, handset manufacturers, analysts and other industry partners about the current Australian mobile content market.

This report presents the results of the second edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during 2006 by the Mobile Content Industry Development Group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile , m.Net Corporation http://www.mnetcorporation.com, Ideal Interfaces http://www.idealinterfaces.com.au.
The findings provide valuable insights into the background, usage behaviour and preferences of Australian mobile phone users.

This report presents the results of a collaborative industry research project carried out during 2005 by the Mobile Content Industry Development Group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile, m.Net Corporation http://www.mnetcorporation.com & Ideal Interfaces http://www.idealinterfaces.com.au.
The findings provide valuable insights into the background, usage behaviour and preferences of
Australian mobile phone users. This information is intended to better inform mobile application
developers, content aggregators, content owners, mobile telecommunication companies, handset
manufacturers, analysts and other industry partners about the current Australian mobile content
market.