2017 AMY Awards Winners
Peak Categories
Grand Prix Award
Sound Storm iPad Application | Nomad and Deepend | National Acoustic Laboratories
Digital Person of the Year
Joe Purves - Digital Media Group
Digital Team of the Year
Deakin University's Digital Marketing Team
Digital Start-up of the Year
Start VR
Highly Commended
90 Seconds
Luxit
Most Outstanding Contribution
Matt Griffin
Best Student Entry
ReforMe | Christopher Simpson, Isabella Bain, Zachery Bacon | The University of Sydney
Highly Commended
ePAT for Dementia App | Mustafa Atee | Curtin University
Campaigns
Digitally Led Marketing Campaign
Best Digitally Led Marketing Campaign – Automotive
R8 Blink | Holler Australia | Audi
Australia
Best Digitally Led Marketing Campaign - Financial Services
Smart Start on-boarding Program | Mercer | Mercer Super
Best Digitally Led Marketing Campaign - Government & Not-for-Profit
E10 - A lot has changed in ten years | Ogilvy Australia | Department of Energy and Water Supply
Best Digitally Led Marketing Campaign- Health & Wellbeing
Prospan - Don't Ignore a Cough | AFFINITY | Flordis
Best Digitally Led Marketing Campaign - Lifestyle, Entertainment & Media
My Grandmother's Lingo | SBS Creative Labs | SBS Online
Highly Commended
You've Gotta Have a Team | BMF | Football Federation Australia
Through the Dark | R/GA Sydney | Google Play Music
Best Digitally Led Marketing Campaign - Retail & Consumer Goods
Hungerithm | Clemenger BBDO - Melbourne | Mars Chocolate Australia - Snickers
Highly Commended
Monopoly at McDonald's App | VML | McDonald's
Best Digitally Led Marketing Campaign- Travel & Tourism
#helloworldRELAY | Adshel | helloworld
Social or Content Led Marketing Campaign
Best Social or Content Led Marketing Campaign - Financial Services
Beta Products Ad Campaign | Cypha Interactive | SGIO and SGIC
Best Social or Content Led Marketing Campaign- Government & Not-for-Profit
Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
Best Social or Content Led Marketing Campaign- Health & Wellbeing
Movember 'Suicide Notes Talk Too Late' | Cummins&Partners Melbourne | Movember Foundation
Best Social or Content Led Marketing Campaign - Learning & Education
Highly Commended
Turning a brand into a storyteller | Fairfax Media | GE
Best Content Led Marketing Campaign- Lifestyle, Entertainment & Media
Through the Dark | R/GA Sydney |
Google Play Music
Best Social Led Marketing Campaign - Lifestyle, Entertainment & Media
You've Gotta Have a Team | BMF | Football Federation Australia
Best Social or Content Led Marketing Campaign - Retail & Consumer Goods
Hungerithm | Clemenger BBDO - Melbourne | Mars Chocolate Australia - Snickers
Highly Commended
Hendrick's Unusually Australian Cucumber | CX Agency Lavender | William Grant & Sons Australia
Best Social or Content Led Marketing Campaign - Travel & Tourism
Out of Office Travelogue | The Monkeys | Qantas
Best ‘Social Good’ Campaign
Meet Graham | Clemenger BBDO - Melbourne | Transport Accident Commission
Products & Applications
Best Website or Online Service
Best Website or Online Service - Automotive
Supercars website | Adrenalin | Supercars
Highly Commended
The Yello Platform | DriveYello
Best Website or Online Service- Financial Services
ASB Digital Concierge | VML | Auckland Savings Bank
Highly Commended
REST Public Website | GHO Sydney | REST Industry Super
Best Website or Online Service - Government & Not-for-Profit
Thankyou's Track Your Impact | Yump | Thankyou
Highly Commended
3D.I.Y. - Interactive Buildings | Wunderman-Bienalto | NSW Department
of Planning & Environment
Best Website or Online Service - Health & Wellbeing
Happy People Wellbeing Program for Optus Retail | ABC Commercial | Optus
Highly Commended
Care Nation - Website | G Squared | Care Nation
Best Website or Online Service - Learning & Education
UNSW Website | Adrenalin | University of New South Wales International
Best Website or Online Service - Lifestyle, Entertainment & Media
My Grandmother's Lingo | SBS Creative Labs | SBS Online
Highly Commended
Through the Dark | R/GA Sydney | Google Play Music
Best Website or Online Service - Retail & Consumer Goods
chadstone.com.au | Inlight | Vicinity Centres
Highly Commended
Canon Oceania Website | AnalogFolk, Datacom, Canon
Best Website or Online Service - Travel & Tourism
"Key to the World" Digital Travel Wallet | Deloitte Digital | Travel Money Group
Smartphone or Tablet Application
Best Smartphone or Tablet Application - Automotive
The Yello Platform | Drive Yello
Best Smartphone or Tablet Application - Government & Not-for-Profit
Days in Conflict: Fromelles and Pozières | ABC | Department of Veterans Affairs
Highly Commended
Voters Voice | Conduct | Victorian Electoral Commission
Best Smartphone or Tablet Application- Health & Wellbeing
Sound Storm iPad Application | Nomad and Deepend | National Acoustic Laboratories
Highly Commended
MyLife+ | Marcel Sydney | ViiV Healthcare
Best Smartphone or Tablet Application - Learning & Education
Nga Tapuwae Western Front | Locales | WW100 Programme Office
Highly Commended
Days in Conflict: Fromelles and Pozieres | ABC | Department of Veterans
Affairs
Best Smartphone or Tablet Application - Lifestyle, Entertainment & Media
Sydney Royal Easter Show - Re-defining event experiences | Mobiddiction | Royal Agricultural Society of
NSW
Best Smartphone or Tablet Application - Retail & Consumer Goods
Monopoly at McDonald's App | VML | McDonald's
Highly Commended
The Yield app | Industrie & Co | The Yield Technology Solutions
Best Work in the Bottom Drawer - Applications
Bowling Buddy app | Deepend
Best use of Emerging Technology
3D Organon VR Anatomy | Medis Media