Case studies

Life-Fi

Grand Prix

In 2017, 50 people drowned on Australian beaches. All deaths occurred outside of patrolled areas. Beachgoers don’t understand, don’t see or can’t read Surf Life Saving’s beach reports — migrants and tourists account for over a third of drownings in Australia.
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Mind Racer

Trailblazing - Campaign

Digital innovation is at the core of Deakin’s DNA and every year they develop an activation to run at their Open Days that pushes the boundaries and brings digital innovation to life for thousands of people.
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Pick My Project

Social Good - Campaign

Home to over 6.5 million Australians, the Victorian Department of Premier and Cabinet’s (DCP) core challenge was engaging with all Victorians so they can propose community projects, and through public voting, allocate $30 million dollars of government funding.
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Warm Up, Tune Up

Customer Retention - Campaign

Superannuation is a low engagement ‘grudge purchase’, and an incredibly complex product. MLC Wealth has two super brands, MLC and Plum, but only 2/3 of members had made active contributions, and 1/3 had nominated beneficiaries or claimed lost super. Members were frustrated by mixed messages about how to set up their super accounts.
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