Judging


Criteria

Panels of leading digital thinkers and doers from across agency, client and technology sectors will judge the AMY Awards.

There are five criteria that will be used to judge the entries:

  • How well does the strategy encapsulate the objectives;
  • How clearly identified is the target audience & understanding of user needs, behaviours and motivations?
  • What role did evidence and data-insights have in constructing the creative concept?
  • How does the creative idea achieve objectives and deliver the desired result?
  • How was the creative concept brought to life to reach the targeted audience and persuade interaction?
  • How did it drive customer engagement with the brand?
  • Does the Campaign or Product resonate via relevant touchpoints & smart use of channels/platforms?
  • Is the Campaign or product crafted to deliver a user-friendly, consistent and reliable experience?
  • Do the technical elements add to a positive experience for consumers?
  • Does the build leverage emerging technologies without detracting from the user experience?
  • How well does the Campaign or Product achieve objectives and deliver against goals?
  • Are there metrics and a detailed case study to support?
  • What were the user satisfaction and effectiveness outcomes?