What physical form does your favourite music take on?

This was the question asked by national integrated storytelling company KOJO when creating the 2014 television commercial for the annual World of Music, Art and Dance festival, WOMADelaide.

Demonstrating the importance of design in brand storytelling, KOJO’s creative team has designed a dynamic TVC that visually interprets the music of WOMAD (http://kojo.com.au/content/work/womadelaide-2014/).

Held annually in March at Adelaide’s Botanic Park, WOMADelaide is one of Australia’s most iconic outdoor music events.

The four-day festival presents a variety of traditional and contemporary music, art and dance acts from performance artists all over the world.

“It’s an absolute thrill for KOJO to once again be working with WOMADelaide in 2014,” said KOJO’s National Creative Director, Mike Wilson.

“KOJO’s aim this year was to feature a broad selection of music and give these sounds a visual.

“From simple tribal rhythms and complicated jazz, to dance-inspiring party tunes, KOJO’s Content Director

Richard Coburn and VFX team have given the sounds of WOMADelaide a physical form, bringing out the

unique and energetic vibe of the festival.”

About KOJO

With offices in Adelaide, Melbourne, Sydney and a growing presence in Perth, KOJO is an integrated

storytelling company creating stories that connect for national and international clients through content,

digital, events and post-production. www.kojo.com.au