In recent years, competing in the fast and expanding world of eCommerce is proving to be more difficult for retailers. The saturation in the online market means that for a business to be successful, retailers need to critically analyse their digital strategy. An effective eCommerce website doesn’t happen by chance, it involves careful research through data-driven technologies and a deep analysis into user behaviour.
This whitepaper explores the value of quantifiable data when creating a user interface that appeals to your target market. It also covers:- Key insights into understanding the mechanics of consumer behaviour.- Recommendations of data-driven technologies to track user behaviour and optimise site.- An extensive analysis of the online shopping process and what drives purchase decision at every stage of path to purchase.- Cart abandonment initiates and post abandonment strategies.
This whitepaper is provided courtesy of GMG Digital, an award winning digital marketing agency that offers retailers an evidence-based approach to a brand’s online presence and website.