Consumer Psychology When Shopping And The Data That Tracks It - GMG Digital
In recent years, competing in the fast and expanding world of eCommerce is proving to be more difficult for retailers. The saturation in the online market means that for a business to be successful, retailers need to critically analyse their digital strategy. An effective eCommerce website doesn’t happen by chance, it involves careful research through data-driven technologies and a deep analysis into user behaviour.
This whitepaper explores the value of quantifiable data when creating a user interface that appeals to your target market. It also covers:- Key insights into understanding the mechanics of consumer behaviour.- Recommendations of data-driven technologies to track user behaviour and optimise site.- An extensive analysis of the online shopping process and what drives purchase decision at every stage of path to purchase.- Cart abandonment initiates and post abandonment strategies.
This whitepaper is provided courtesy of GMG Digital, an award winning digital marketing agency that offers retailers an evidence-based approach to a brand’s online presence and website.