Webinar Episode 1: How to get buy-in for personalisation and experimentation

Optimizely Experimentation Insights Tour

Watch Kim Hann from SapientRazorfish & Dan Ross from Optimizely discuss how to implement an experimentation platform that integrates with your overall ecosystem. You'll learn:

  • How to get buy-in and sign-off for your business case
  • How to prove the value and impact to the bottom line
  • How to understand what's next on the personalisation journey