Optimizely Experimentation Insights Tour
Watch Julien Le Nestour from Catchi & Dan Ross from Optimizely discuss how behavioural economics is increasingly used by businesses and governments to develop better testing hypotheses.
- How Behavioural Economics (BE) is used to show how people decide using real-world case studies
- How to use BE results to develop better testing hypotheses
- How to use personalisation campaigns informed by BE to amplify testing results