Webinar Episode 2: Improve Your Testing and Personalisation Strategies With Behavioural Economics

Optimizely Experimentation Insights Tour

Watch Julien Le Nestour from Catchi & Dan Ross from Optimizely discuss how behavioural economics is increasingly used by businesses and governments to develop better testing hypotheses.

You'll learn:


  • How Behavioural Economics (BE) is used to show how people decide using real-world case studies
  • How to use BE results to develop better testing hypotheses
  • How to use personalisation campaigns informed by BE to amplify testing results