The Global Digital Outlook Study, a collaboration between SoDA and Forrester, finds agency leaders and brand marketers settling into these cycles of continuous change — fragmentation in the digital agency business, growth of in-house digital capabilities, duelling demands to elevate both data and design, the collision of what it means for marketers to innovate and a convergence of technologies creating entirely new customer interaction possibilities - frictionless and ubiquitous on one end (voice interfaces powered by AI in the cloud) and deeply immersive on the other (VR, robotics and the blurring interplay between real and virtual experiences).
It’s one of the few studies out there that gathers and analyses outlook data from both agency leaders AND client-side marketing, technology and product design leaders.
Have your say here: Global Digital Outlook Survey
The survey will close by August 19th and the results will be published and shared with the release of The SoDA Report in October. We look forward to sharing the results with the Digital Technology Collective.
View 2017-18 report here