Bradley Eldridge

National ECD

Brad is one of the most respected digital creatives in Australia and is currently the national ECD at Isobar. Prior to that, he was a co-founder at Soap Creative which was crowned the ‘AdNews Digital Agency of the Year’ title four times. His work has been awarded at Cannes, MIXX, Spikes and he has a Guinness World Record for creating the World’s Biggest Pac-Man. His background in graphic design, interactive design and advertising produces ideas for clients that balance effective communications and innovation with a healthy dose of play! Brad is passionate about nurturing a creative work culture – a topic he has spoken about at the AGIdeas conference. He has appeared on the ‘The Gruen Transfer’ in ‘The Pitch’ segment. And, he regularly lectures and consults on course structures at Sydney and Melbourne universities to help foster the digital industry. Outside of work Brad loves taking his kids to see animated films, taking photos and mountain biking with mates.