Chris Howatson

CHE Proximity

Chris is recognised for his ability to design and lead customer transformation of bluechip businesses. As CEO of CHE Proximity Australia, he has imagined a new type of agency, perfectly balancing customer consultancy with creativity expression. CHE Proximity is the 2018 AdNews and B&T Australian Agency of the Year, after winning not only the customer experience categories, but also the advertising categories. The agency was also recognised by the Australian Financial Review as the 6th most innovative Australian company in 2017.

Chris started his career at Clemenger Group in 2002, over which time he has contributed in leadership positions at both BBDO and Proximity offices. He specialises in services marketing, leading business transformation programs for Australia’s largest telecommunication, insurance and energy companies. His work has been awarded at all major creative and effectiveness shows including Cannes, D&AD and Effies, and in 2017 he was recognised by B&T as the ‘male champion of change’ across Australia’s marketing and media industries.