Dan Fischer

Manager Digital Customer Experience

Dan is passionate about the intersection of commerce and design and the role emotion and context play in building winning digital experiences.

Dan leads the Qantas digital direct channel strategy, including shaping and executing the vision for qantas.com and the Qantas app. Currently undergoing an end-to-end transformation, qantas.com is Qantas’ key booking channel, taking over a third of the airline’s bookings.

Previously Dan was Multimedia Executive Producer and Deputy Network Editor at News Corp Australia, leading the network’s interactive storytelling through major news events including the 2011 Queensland floods, Cyclone Yasi, Japan tsunami and Christchurch earthquakes.

From 2001 to 2010, Dan worked at Telstra in various roles, including designing BigPond’s Online Customer Service strategy, which brought incremental annual savings of over $2 million, and in the BigPond Movies leadership team.