Michaela Aguilar

Head of Solutions
Havas

Michaela Aguilar is a solution expert with over 25 years of industry experience in marketing technology and digital. Michaela is highly regarded for her lateral thinking and practical people based approach to problem solving.

As a thought leader Customer Experience Optimisation [CXO], Michaela is teaching CRO courses on behalf of ADMA. She is the founder of CRO PROS, a regular meetup and network group for digital marketers. She says, “It is important to advance the digital industry through ongoing learning and sharing of knowledge and experiences.” She is also a pro bono contributor to the Women in Data meetup community.

Michaela held senior roles at organisations like Nielsen and Nielsen NetRatings, Thoughtworks, Hothouse and Catchi. She is currently Head of Solutions at Havas Media.

Why diversity is an important her, she says “Working as a woman in technology I had to learn how to be successful in a male-dominated industry. I was also a single mother with no family support in Australia but I was determined to make it work for me, my children and the companies I worked for. Yes, it is hard but it is do-able if you believe in your abilities.”